— ROLE
Shekhar Pandey -
Art Director
Shreyas Karambelkar -
Art Director
— PROBLEM
People like bicycles but not many prefer RAD Power bikes.
— INSIGHT
People tend to buy the products which makes their life simpler and better.
— IDEA
RAD Power bikes is built to make your lives better.
Bus Shelter ads
OOH
— BUS SHELTER ADS
Advertising will be placed on bus shelters, where people's attention spans is comparatively more, to explain them about how RAD bikes will make their life easier and better.
RAD subscription App Interface
RAD
Subscription
Those who subscribe to RAD will be able to rent a bike or bikes on a weekly or monthly basis. This will allow them to better understand the benefits of the products and pick which one to purchase.
RAD Power community app interface
RAD
Power
Community
A chance for people to get together to explore new connections and establish a brand community.
We put together a list of all the trails in and around the city and conduct off-road cycling events where individuals can choose a trail, a bike of their choice, meet people with similar interests, ride together, and enjoy the experience.
RAD Blogs
RAD
Blogs
A place for people to share their experiences and experiences about how
RAD Power bikes have made their lives easier and more enjoyable.
We promote this on social media using the user-generated content to create a favourable brand experience.